Last Updated :
January 3, 2022

The Power of Title Tags: Unique Insights for Effective SEO

Written by
Leigh Trask

A title tag is one of the most important factors in your site's search engine optimization. Title tags can be used to attract more visitors, and they are also a great way to incorporate keywords that you want your website to rank for. It may seem like just another small detail, but it could make or break how well your site performs on Google. In this blog post, we'll discuss what title tags are and why they matter; whether length matters; how to incorporate modifier keywords; and how to duplicate main phrase keywords within title tags.

What is a Title Tag?

A title tag is the text on your web page that appears as the blue, underlined link when someone searches for something. It’s also seen in the browser tab and in search engine results pages (SERPs). The length of your title tags can affect how well you rank with certain keywords.

Does Length Matter?

If you want to rank for more specific keywords, then shorter title tags are better because they allow searchers to find the page with a quick glance in search engine results pages (SERPs). However, if your goal is attracting visitors and ranking well with broader keyword searches, longer titles can help.

How Do You Incorporate Modifier Keywords within your title tag?

Modifier keywords refer to the words that modify your main keyword, such as "The Power of Title Tags" in our example. You want them to be relevant but not too general because they'll eventually just dilute the power of your phrase and make it less likely for people to find you when searching with modifiers alone.

How Do You Duplicate the Main Phrase in Your Title Tag?

You should duplicate the main phrase within your title tag to make it easier for people to find you. However, do not repeat words that are already used as modifiers because it will dilute their effectiveness and decrease your chances of ranking well with the main phrase. That's why it's important to use modifier keywords that are specific and relevant, but not too general.

What You Should Do Next:

I hope this blog post has helped you understand the power of title tags! To learn more about how they can help your site rank better in search engines, check out these additional resources from Google Webmaster Guidelines below:

Google Webmaster Guidelines: The Title Tag Element

Google Webmaster Guidelines: How we Generate Web Page Titles

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