When it comes to mastering the art of SEO, finding the best SEO tools will help you save time, effort, and financial expense by letting you see what your competition targets, allowing less time consumed diving into manual keyword research, link building strategy, and data analysis. Whether you are starting your own e-commerce site or are an expert in SEO, you can easily find value in measuring how you/your client's website compares to its competitors in any given country or region while also identifying the greatest opportunities for growth with a simple glance.
From our perspective, we believe Ahrefs to be the most powerful SEO tool available on the market. Ahrefs offers a comprehensive set of tools that can be used for link building, keyword research, and competitive analysis. Ahrefs has been one of the pioneers when it comes to providing data-driven insights into SEO activities - which is why they are so popular among digital marketers!
In this blog post, we will talk about Ahrefs’ All-in-one SEO toolset and why they should be your go-to website if you are looking for a powerful SEO tool!
The Site Explorer is a very powerful tool that helps you identify how many links you have targeting your page, how many domains are targeting those backlinks, and whether those linking domains are passing their link juices to you (dofollow links, .edu, .gov). Site Explorer also allows you to get the most out of link opportunities by finding and contacting sites with link-worthy content in their feed.
Ahrefs' Link Intersect tool is a nifty way to find websites (referring domains) that are linking to your competitor's site pages but not yours. With a max of 10 competitors, you can really dive deep into your link opportunities, see which of your competitor's pages they are referring to, and use link outreach strategies to get ahead or on par with your competition. The link intersect feature also allows you to export your data into excel or google sheets, making it easy to sort by the sum of competitors that are linked by certain domains or to sort by the domain authority of the particular domain linking to you, giving you the ability to find which referring domain has the most potent link juice!
Sam Oh's Ultimate Guide YouTube Library
One of, if not the most impressive features of Ahrefs’ product, is their YouTube teacher personality and mascot, Sam Oh. With Sam Oh being Ahrefs’ video persona, along with the 1000+ videos to pinpoint your questions, you're sure to find an SEO lesson that will answer any SEO question. Topics are wide-ranging, making it easy for anyone, no matter what their experience level, to use Ahrefs' help.
If you want to research your competitors, find out how they rank in Google search engine results pages (SERPs) and get an idea of their link profile, then Ahrefs' tools are all worth checking out.