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The method

How the work actually gets done

Four stages, one strategist, and a written record each month of what changed and why.

Start with the free audit See the work

Four stages, in order

The order matters more than the list. The audit comes first because guessing which problem is holding you back is how the first three months get spent on the wrong one.

The audit, before anything is changed

I go through the site, the Google Business Profile, and the results you should be winning in your own market. The point is to find which single thing is holding you back, because working on the other five while that one stands still is how six months disappear.

What you get
A recorded walkthrough and a written list of what is costing you visibility, ordered by what would move first.
Typical time
Three to five days. Free, and yours to keep whether or not we work together.

Make the site readable

New pages are wasted on a site search engines struggle with. This stage clears crawl errors, slow templates, missing structure and pages that only appear once JavaScript has run. That last one matters more every year: AI crawlers do not run JavaScript, so anything that depends on it is invisible to them.

What you get
A site that returns real HTML, a sitemap that maintains itself, and a schema graph that describes the business accurately.
Typical time
Two to four weeks, depending on what the audit turned up.

Answer what people actually search

Most local sites describe the business back to itself. The pages that earn traffic answer the question someone typed, in the first paragraph, in their words rather than the industry ones. That means writing for the searches that exist, not the ones that would be convenient.

What you get
Service and location pages built around real queries, each answering its question above the fold.
Typical time
Ongoing. The first pages usually go live in the first month.

Earn the local authority

Relevance and distance get you considered. Prominence decides the order. This is reviews arriving steadily rather than in bursts, citations that agree with each other, and links from places that are genuinely local: the chamber, the association, the neighbourhood paper.

What you get
A review habit your team can keep up, consistent listings, and local links that are worth having.
Typical time
Ongoing, and the slowest of the four to show. It is also the hardest for a competitor to copy.

What it needs from you

Most agencies publish only the left column. The right one is where projects actually stall, so it is worth knowing before you start.

Handled for you

  • The audit, and deciding what order the work happens in.
  • Technical fixes, page structure, schema and internal linking.
  • Writing the pages and the drafts, in your voice rather than a generic one.
  • Google Business Profile setup, categories, services and posts.
  • Tracking, and the monthly written read of what moved.

Only you can do

  • Give access to the site, the Google profile and analytics.
  • Spend about an hour early on explaining what customers ask you.
  • Read new pages before they publish, so nothing misdescribes the business.
  • Ask your customers for reviews. I can build the habit, but the ask has to come from you.
  • Tell me when something changes: new service, new location, new pricing.
A desk mid-project: laptop, handwritten notes and printed pages marked up during an SEO audit

How we know it is working

A ranking report is easy to make look good. Pick enough keywords and something will always be up, which is why so many monthly reports are thirty pages long and say nothing.

The measure that counts is whether more of the right people got in touch, and whether they came from search rather than from somewhere you were already paying for. That is a smaller number of things to track, and a harder one to fake.

You get it written in plain language once a month: what changed, what it did, and what happens next. If a stage is not moving, that is in the note too.

What gets tracked

  • Calls and form fills from organic search, separated from paid and direct.
  • Map pack position on the searches that convert.
  • Pages reaching the first page of results.
  • Whether AI answers cite the site when people ask about your category.
  • Review count and how steadily it grows.

Questions about the process

01How long before I see results?

It depends on the size of your market and the state of the site, and anyone who gives you a date without looking at either is guessing.

  • A quiet local category: movement in the map pack is often visible inside four to eight weeks.
  • A competitive one: think in quarters, and expect the first wins on longer, more specific searches.
  • A site with technical problems: nothing else moves until those are cleared, so the first month may look like no progress while the foundation is fixed.

The free audit gives you a grounded estimate for your own situation rather than an average. Start there.

02What do you actually need from me?

Less than you would expect, but not nothing, and the parts only you can do are the parts that stall most often.

  • Access: the website, Google Business Profile, and analytics if they exist.
  • Answers: an hour or so early on, about what customers ask and which jobs are worth the most to you.
  • Review: a look over new pages before they go live, so nothing describes your business wrongly.
  • Reviews from customers: I can build the habit and the wording, but the ask has to come from you.

Everything else is mine. You should not need to learn SEO to get value from this.

03Do I have to sign a long contract?

There are six, twelve and twenty-four month retainers, and the longer ones exist because the work compounds rather than because they lock you in.

  • Why length helps: authority and reviews build over time, so a three-month sprint tends to stop right before the return arrives.
  • What you keep: the audit, the pages and the technical fixes stay yours regardless of what happens afterwards.

If the honest answer is that your budget is better spent somewhere else this quarter, the audit will say so.

04How do you know it is working?

Rankings are a proxy. The number that decides whether this was worth doing is whether more of the right people contacted you.

  • Calls and form fills from organic search, separated from paid and direct so the source is not guesswork.
  • Map pack position on the searches that actually convert, not the vanity ones.
  • Pages reaching the first page, which shows whether new content is landing.
  • Whether AI answers cite you, which is increasingly where the first impression happens.

You get a written monthly read of what changed and why, in plain language rather than a dashboard export.

05What if it does not work?

Then you should hear it from me before you work it out from your own bank statement.

  • If a stage is not moving, the monthly note says so and says what is being changed in response.
  • If the category cannot be won at a budget that makes sense for you, that is a finding, and it is better delivered early.

A small number of clients at a time is what makes that possible. There is nobody to hand a struggling account to.