SEO for Hawaii artists so collectors can find you
Your work is one of a kind, which is exactly the problem: nobody can search for a piece they have never seen. They search for the style, the medium, the island, or the occasion.
- A senior strategist on your account, never a junior handoff
- Built for one-off work, not a repeatable product catalogue
- The free audit finds the searches your work should be answering
They search the style,
not the piece
Nobody types the name of a painting they have not seen yet. They search for koa wood bowls, or Hawaiian landscape prints, or a gift from the islands, and whoever answers that gets found.
Images alone are invisible
A beautiful gallery with no text is unreadable to a search engine. Every piece needs words describing the medium, the subject, the process, and the size.
This feels like paperwork and it is what turns a portfolio into something findable by people who would happily buy it.
What people actually type
- Gallery images with no descriptions or alt text Failing
- No page for the medium or style you work in Failing
- Commission process not explained anywhere Failing
Already working
- Strong photography of the work itself Passing
- A way to make contact that works Passing
What artist work
involves, in order
Four pieces, all about making visual work legible to a text-based system.
Style and medium pages
The searches people actually make. A page about your medium catches everybody looking for that kind of work.
Words for every piece
Medium, subject, size, and process. This is what search engines index and what a buyer three thousand miles away needs in order to decide.
The commission path
Many enquiries are for something that does not exist yet. Explaining how commissions work turns admirers into buyers.
Local and visitor reach
Galleries, markets, and visitors looking for something genuinely from here. Both audiences search differently and both are reachable.
From unseen
to collected
Four stages, in order. The audit comes first because there is no point guessing which of the six workstreams is the one holding you back.
You work with the same senior strategist the whole way, so nothing gets re-explained and nothing gets handed to a junior halfway through.
Real Hawaii businesses, real results
I actually understand what is happening now. That never used to be true.
We were invisible next to the big studios. Now people find us first when they search for yoga here.
Walk-ins, online orders, and catering all come through search now. That was not happening before.
Start with the audit,
not the invoice
You get a senior read on exactly where you stand in local search and what to fix first. No cost, no obligation, no sales script.
- Reviewed by a senior strategist, not a tool
- Written for your market specifically
- Back to you within two business days
Ready to get started?
Artists and Makers questions, answered
01My work is all one of a kind. How does that rank?
Through the style, medium, and subject rather than the individual piece. Those are what people can actually search for.
- Not searchable: the title of a piece nobody has seen yet.
- Searchable: the medium, the subject, the island, and the occasion.
- The structure: pages for the category, with individual pieces beneath them.
This is why a page about your medium usually outperforms every individual piece page on an artist site combined.
02Should I sell through Etsy instead?
Both, ideally. A marketplace brings volume and takes a cut; your own site keeps the margin and the relationship.
- Marketplace: built-in audience, commission on every sale.
- Your own site: slower to build, keeps the full price and the customer.
Buyers who search for you by name after seeing your work somewhere should land on your site, not back on a marketplace listing.